What It Means to Live in Your N.I.C.H.E. 🌸
- Lela Robinson
- 2 days ago
- 2 min read

by Lela Love Lee
We hear it all the time: “Find your niche.”
But baby, let’s be real your niche ain’t just about business. It’s about building a lifestyle that fits your energy, your peace, and your purpose.
The soft life isn’t about doing less it’s about doing what makes sense for you. It’s about hustling with intention, moving in alignment, and building the kind of life that feels like a vibe every single day. 💅🏽
So I flipped the word N.I.C.H.E. into a whole soft-life philosophy:
💖 N.I.C.H.E. = Nurture. Invest. Create. Heal. Elevate.
🌱 Nurture
Take care of what’s growing in your life your ideas, your peace, your people, your space. You can’t pour from an empty cup, so water your roots first.
💰 Invest
In yourself, your skills, your body, and your dreams. Every time you choose growth over gossip or discipline over distraction, that’s an investment. Soft doesn’t mean broke or lazy it means strategic.
🎨 Create
You are the artist of your own life. Don’t wait for permission or validation start creating the reality you want to live in. Build your brand, design your lifestyle, and make every move aesthetic and aligned.
💆🏽♀️ Heal
You can’t elevate if you’re still carrying the weight of what hurt you. Healing is the ultimate hustle. When your mind and spirit are clear, your blessings flow easier.
🚀 Elevate
Once you’ve nurtured, invested, created, and healed it’s time to rise. Soft life doesn’t mean small life. It means living in luxury whatever luxury means to you.
So when people ask what my niche is, I tell them:
“I’m living in my N.I.C.H.E. nurturing my peace, investing in my future, creating my dreams, healing my heart, and elevating my entire life.” 💋
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